Founded with a passion for beauty and a vision for transforming retail field sales, Bright Beauty Connect is the premier beauty retail field sales agency.

Bright Founder

Susannah Dellinger

With over 15 years of experience in the beauty industry, Susannah Dellinger founded Bright Beauty Connect with a clear mission: to revolutionize how beauty brands connect with consumers at retail.

Her deep expertise in retail strategy, field sales management, and brand development has made BBC the go-to partner for emerging and established beauty brands looking to amplify their retail presence.

Under her leadership, BBC has grown to represent some of the most exciting brands in beauty across the nation's top retailers including Sephora, Ulta Beauty, Nordstrom, and Bluemercury.

Our Mission

To be the bridge between exceptional beauty brands and the consumers who love them — through passionate, knowledgeable field teams that create authentic connections at retail.

50+

Brand Partners

500+

Retail Doors

100+

Field Team Members

Ready to Elevate Your
Retail Presence?

Let's discuss how Bright Beauty Connect can build a world-class field team for your brand.