How US Tariffs Will Impact the Beauty Industry
As President Donald Trump’s tariffs threaten to disrupt global supply chains, beauty brands must adapt quickly, exploring reshoring and other strategies to stay competitive in a volatile trade landscape.
Nearshoring by switching production to neighbouring countries like Canada and Mexico could serve as a strategic middle ground, says Susannah Dellinger, CEO of Bright Beauty Collective, which helps conscious beauty brands amplify their impact at Bluemercury, Bloomingdale’s, Bergdorf Goodman and beyond.
“But it’s important to note that supply chain diversification should go hand-in-hand with actual market diversification,” she explains. “Too often, emerging beauty brands focus solely on US retail distribution first, thinking global expansion is a ‘someday’ goal. This tariff climate is a stark reminder that being overly reliant on one market — whether in production or sales — is risky.” Brands should explore international retail channels earlier, and tap into markets like the UK, Canada and parts of Asia where clean beauty is doing brisk business, she adds.”
- Susannah Dellinger, Bright Beauty Connect
